Introducing Zomelle (formally Ellie Blu Agency). The Story Behind our New Company Name and Identity.
Today we are incredibly pleased to introduce our new company name, Zomelle.
Why rebrand? We needed a name and brand identity that represented our goals, our company, and our new services. Our previous branding had evolved out of our original business model in 2012 which was using Ellie Blu Agency as a service built for household staffing. By 2018, this was not aligned with how we were actually evolving and where evolving technologies was taking us. Over the last few years, we’ve taken our abilities and our client relationships to new heights, and we wanted to represent our work – and ourselves – in a more impactful way.
This new brand was developed over 10 months with the invaluable guidance and knowledge from Les Felix and his team. After much deliberation, our new look was born early 2019. Our new brand has a modern, clean, and professional feel. The logo is flexible and it allows us to expand our brand for future projects (as Amazon.com has done with Amazon Alexa). Our new look and message is an excellent reflection of what services we provide and what we can do for our client’s.
The decision to rebrand felt natural and its rollout coincidentally falls the same year we celebrate our 7th year in business. The rebrand was an essential step in ensuring the future growth for the company. We couldn’t be any happier with the end result and are confident our new look will take us to another 7 successful years in business.